Web Strategy
& Development
& Development
E-commerce site to sell diamonds and diamond jewellery online from the inventories of hundreds of dealers.
The CaratLane site started with a strong customer base and good sales even without any advertising since it had the killer combination of great product at unbeatable prices but also because the site gave potential buyers a sense of professionalism, trustworthiness and efficiency.
From the front-end, the customer would only see the face of the CaratLane brand while at the back end a very complex network of logistics had to be managed including the search, procurement of diamonds from the dealers, having them set as required by the customer and door delivered.
The CaratLane site started with a strong customer base and good sales even without any advertising since it had the killer combination of great product at unbeatable prices but also because the site gave potential buyers a sense of professionalism, trustworthiness and efficiency.
The key to a successful e-commerce experience in this case is an easy search through the inventories of the dealer network and a satisfying buying experience.
The CaraLane site is more than just a diamond store – it is a front end for a network of hundreds of diamond dealers around the world and allows potential buyers to search for the best deal from huge inventories.From the front-end, the customer would only see the face of the CaratLane brand while at the back end a very complex network of logistics had to be managed including the search, procurement of diamonds from the dealers, having them set as required by the customer and door delivered.
"CaratLane management
came to know of Designcell and their web design capability in the early days
of the caratlane.com project.
Engaging Designcell to design the www.caratlane.com ‘look and feel’ as well as usability was one of the best decisions we made.
Sara and team delivered all we asked in the timeline we set. Our goal of launching a world class website for selling Diamonds was more than met. Customers continue to complement us for a clutter-free and elegant site. Thank you, Sara and team for playing a big part in our success."
Srinivasa Gopal
CEO
Lister Technologies and Partner
Caratlane